From launch to $95,000 in under three weeks.
A brand-new HVAC company turned its first three weeks of advertising into ninety-five thousand dollars of booked work, with every dollar tracked from the ad click to the job.
Stork's Home Services — first three weeks of advertising; roughly 46 booked jobs. Figures provided by the operator.
A cold start, with no room to waste a dollar.
Stork's Home Services launched as a brand-new HVAC operation. No history, no backlog of reviews, no existing pipeline. A cold start.
They came to us with a clear ask. Not a pile of form submissions and leads to chase, but jobs booked straight onto their schedule, with no friction for the customer, and every one of them tracked back to where it came from.
Three parts of Peach AI, working together.
We walked Stork's through three parts of Peach AI that work together to do exactly that.
Dynamic number insertion
Every call from a Google ad was tracked through DNI, then the booked job and the revenue it produced were reported straight back to Google. The ad platform could finally see which clicks turned into real money, not just which ones rang the phone.
Booking form
Customers who would rather book online went straight onto the schedule themselves, with capacity planning keeping the board realistic. No form to submit and wait on, no callback, no friction. The same tracking as the calls, so every online booking tied back to the ad that created it.
Google Ads integration
With booked jobs and revenue flowing back into the platform, we could optimize against the metric that actually matters. Not clicks, not leads, booked jobs. That is how the cost per booked job came down.
Ninety-five thousand dollars in under three weeks.
In under three weeks, on less than $8,000 of ad spend, Stork's booked $95,000 in HVAC revenue.
That is a return of more than 12x, at a cost of $168 per booked job, and roughly 46 booked jobs in the first three weeks of the company's existence.
Stork's Home Services. Figures for the first three weeks of advertising, provided by the operator.
"I never thought we would get going this fast, it is incredible."
Why it worked.
New home services companies rarely lose on demand. They lose on not knowing which spend is working, and on customers who fill out a form and never hear back fast enough. Stork's avoided both. Calls and online bookings landed straight on the schedule and tied back to the ads that produced them, so the budget kept moving toward what was booking and away from what was not.
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