Privacy Policy.

Peach AI provides booking and attribution software for home services operators. This policy describes what data we collect when you use our platform, how we use it, and the rights you have over it.

“Peach AI,” “we,” “us,” and “our” refer to Peach AI LLC. “Customer” refers to a home services operator that uses our platform. “End user” refers to a consumer who interacts with a Customer through Peach-hosted forms, voice agents, or tracking numbers.

We collect data in three main categories.

From Customers (operators):

• Account, contact, and billing information.
• CRM data synced from your ServiceTitan, Jobber, or HouseCall Pro account, including jobs, customers, schedules, and technician assignments.
• Configuration data for booking forms, voice agents, and attribution settings.

From end users (your customers):

• Form submissions, including name, address, contact details, and the service requested.
• Call data captured through Dynamic Number Insertion: caller number, recording (where consented), and conversation transcript.
• Voice agent conversations, including transcripts, audio, and resolution outcome.

Automatically:

• Page analytics, session identifiers, and the originating ad click parameters used to attribute booked jobs to ad spend.
• Standard server logs (IP address, user agent, request paths) for security and debugging.

• To operate the Peach AI platform and provide attribution analytics.
• To create, update, and reconcile jobs in your CRM.
• To match calls and form submissions to the originating marketing source.
• To communicate with you about your account and the service.
• To improve product performance, reliability, and security.

We do not sell end user data. We do not use end user data to train third party models without explicit Customer authorization.

We share data with the following sub-processors:

• Twilio for tracking numbers, SMS delivery, and call recording infrastructure.
• Google for offline conversion uploads to Google Ads and Local Services Ads attribution.
• Meta for Conversion API events tied to booked jobs.
• ServiceTitan, Jobber, HouseCall Pro for the CRM sync that you authorize.
• Stripe for billing and payment processing.
• Cloud infrastructure providers for hosting, logging, and backups.

All sub-processors operate under data processing agreements that require commercially reasonable security and confidentiality.

Mobile numbers and text message opt-in data are excluded from the sharing described in this section. See Text Messages and Mobile Opt-In Data below.

Peach AI sends operational text message alerts to business account holders who explicitly opt in. These alerts notify you about activity in your own Peach AI account — for example, that a prospective customer began a booking request on your website and did not complete it. They are account notifications, not marketing, and we do not send promotional text messages through this program.

How you opt in

Text message alerts are off by default. An account holder enables them from the notification settings inside their Peach AI account by entering a mobile number, checking a consent box, and confirming a one-time verification code sent to that number. The number is used only to deliver the alerts you enabled.

How you opt out

Reply STOP to any alert to unsubscribe immediately, or reply HELP for help. You can also remove a number at any time in your notification settings. We honour STOP requests for a number even if that number is later re-added to an account. Message frequency varies with your account activity, and message and data rates may apply.

We do not share mobile opt-in data

We will never share your mobile number or your text message opt-in data and consent with third parties or affiliates for marketing or promotional purposes. Mobile opt-in data is excluded from any information sharing described elsewhere in this policy. We share a mobile number with our telecommunications provider only to the extent required to deliver a message you asked to receive.

Full program details, including the verbatim consent wording, are published at usepeachai.com/sms-alerts.

Customer data is retained for the life of your account, plus a 90 day grace period after termination for export and audit. Backups are retained on a rolling 30 day window.

End user form and call data is retained for as long as needed to provide attribution and reporting to the Customer, typically up to 24 months. Customers may shorten this on request.

Recordings and transcripts are deleted on Customer request, in accordance with applicable law.

Depending on your jurisdiction, you may have rights to access, correct, delete, export, or restrict the processing of personal data we hold about you.

For end users, the relevant Customer is the data controller. We act as a processor on the Customer's instructions. To exercise rights over data collected through a Customer, contact that Customer directly. To reach Peach AI in parallel, write to privacy@usepeachai.com.

California residents have the right to request access to, deletion of, and information about the sale or sharing of personal information collected about them. We do not sell personal information.

To exercise California rights, write to privacy@usepeachai.com with the subject line “California Privacy Request.”

We use industry standard technical and organizational measures to protect data in transit and at rest, including encryption, role based access controls, and audit logging. No system is perfectly secure, and we encourage you to report any suspected vulnerability to security@usepeachai.com.

We may update this policy as the product evolves. Material changes will be communicated to Customers in advance through email or in-app notice.

Questions about this policy or our data practices can be sent to privacy@usepeachai.com.