Terms of Service.

By accessing, using, requesting a demo of, evaluating, or subscribing to the Peach AI platform (the “Service”), you agree to these Terms. These Terms apply whether you are a paying Customer, a prospective customer receiving a demo or evaluation, or any other person with access to the Service or to Confidential Information described below.

If you do not agree, do not request a demo, do not use the Service, and do not access any Confidential Information.

“Customer” means an entity that has subscribed to the Service under an active subscription.

“Recipient” means any person or entity that receives access to the Service or to Confidential Information, including via demo, screen share, evaluation, trial, sales conversation, sales material, or roadmap presentation, regardless of whether they later become a Customer.

“Service” means Peach AI's cloud platform for booking optimization, attribution tracking, dynamic number insertion, AI-driven SMS and voice agents, cross-portfolio analytics, and any associated tools, modules, dashboards, prompts, scoring methodology, workflows, user interfaces, integrations, and documentation, whether shown in a production environment, demo environment, prototype, sales material, or roadmap presentation.

“Confidential Information” means the Service in all its forms; any information, materials, screens, demonstrations, recordings, mockups, designs, methodologies, workflows, prompt engineering, scoring logic, comparison logic, calculation methods, integration patterns, roadmap details, pricing logic, technical architecture, or business processes related to the Service; and any other information identified as confidential, proprietary, or trade secret, or that would reasonably be understood to be confidential given its nature or the circumstances of disclosure.

“Demo” means any presentation, screen share, walkthrough, prototype, or evaluation of the Service provided to a Recipient, whether live or recorded.

By requesting, scheduling, or receiving a Demo, you become a Recipient and agree to the following obligations, which apply in addition to any other applicable provisions of these Terms.

(a) Confidentiality. You will treat the Service and all Confidential Information as strictly confidential. You will not disclose, share, display, describe, or transmit Confidential Information to any third party, except to your employees and contractors who have a legitimate need to know and who are bound by confidentiality obligations at least as protective as these Terms. You will use the same degree of care to protect Confidential Information as you use to protect your own confidential information of similar importance, and in no event less than reasonable care.

(b) No reverse engineering. You will not, directly or indirectly, observe, analyze, screenshot, record, transcribe, document, or otherwise capture the Service for the purpose of replicating, reproducing, or deriving competing functionality. For purposes of these Terms, “reverse engineering” includes both technical analysis of underlying code and observation-based replication of the Service's functionality, workflows, user interfaces, comparison logic, scoring methodology, prompts, or any other element of the Service.

(c) No competing development. For a period of three (3) years following your most recent Demo or other access to Confidential Information, you will not develop, commission, fund, advise, or assist any person or entity in the development of any product, service, feature, tool, calculator, comparison engine, scoring tool, or similar offering that replicates, derives from, or substantially competes with the Service or any specific functionality, workflow, or methodology you observed.

(d) No circumvention. You will not use Confidential Information to bypass Peach AI's commercial relationship with you, including by approaching Peach AI's contractors, employees, customers, or partners for the purpose of building or obtaining competing functionality.

(e) Use limitation. Confidential Information may be used solely for the purpose of evaluating whether to subscribe to the Service. Any other use is unauthorized and constitutes a material breach of these Terms.

(f) Return or destruction. On Peach AI's request, you will promptly delete or return all copies of Confidential Information in your possession or under your control, including recordings, screenshots, notes, derived works, and documentation, and will certify deletion in writing if requested.

(g) Duration. The obligations in this Section 03 survive indefinitely with respect to information that constitutes a trade secret under applicable law, and for five (5) years from the date of disclosure for all other Confidential Information.

(h) No license. Nothing in your status as a Recipient, your participation in any Demo, or your access to any Confidential Information grants you any license, ownership interest, or other right in the Service, the Confidential Information, or any associated intellectual property.

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. Notify us immediately of any unauthorized access at security@usepeachai.com.

You must provide accurate billing and contact information and keep it current. You are responsible for ensuring that all users you authorize comply with these Terms.

You agree not to:

• Use the Service to send unlawful, harassing, or unsolicited communications.
• Attempt to reverse engineer, decompile, disassemble, observe, or extract the source code, methodology, workflows, scoring logic, prompts, or functionality of the Service for the purpose of replicating or competing with it.
• Probe, scan, or test the security of the Service except under written authorization or an established responsible disclosure program.
• Use the Service to violate any applicable law, including telephone consumer protection, anti-spam, and consumer privacy laws.
• Resell, sublicense, or white-label the Service except as expressly permitted under an Enterprise agreement.
• Develop, fund, or assist in the development of any product or service that competes with the Service based on information learned from your access to the Service or to Confidential Information.

The Service is billed on a monthly subscription basis. Standard pricing is published at usepeachai.com/pricing. Volume discounts apply at 5+ and 15+ locations.

Subscriptions are billed monthly in advance. Usage-based items (SMS messages, voice minutes, and tracking numbers) are billed monthly in arrears. All fees are non-refundable except where required by law.

We may revise pricing with at least 30 days notice. Price changes apply at the start of the next billing period.

You retain ownership of all data you provide to or generate within the Service (“Customer Data”). You grant Peach AI a limited license to process Customer Data solely to operate and improve the Service in accordance with our Privacy Policy.

You are responsible for obtaining all consents required to record calls, send SMS messages, or process end-user information through the Service.

The Service, including all software, user interfaces, designs, workflows, methodologies, scoring logic, prompts, comparison engines, calculation methods, integrations, and documentation, is and remains the exclusive property of Peach AI LLC. No right, license, or interest in the Service is granted to any Recipient or Customer except the limited rights expressly set forth in these Terms.

Peach AI's user interface patterns, demo content, scoring methodology, prompt engineering, comparison logic, integration architecture, and product roadmap are protected by copyright, trade secret, trademark, and other intellectual property laws. Nothing about a Demo, evaluation, sales conversation, marketing material, or roadmap presentation grants any license to copy, derive, or replicate any aspect of the Service.

Peach AI designates the following as trade secrets under the Texas Uniform Trade Secrets Act, the federal Defend Trade Secrets Act, and any other applicable law:

• The scoring methodology, grading logic, and comparison calculations used in any quote comparison, evaluation, or analysis tool offered as part of the Service.
• The prompt engineering, model selection, system instructions, and AI workflow configuration used in the Service.
• The specific user interface patterns, workflow design, sequencing, and information architecture of the Service, including the order and presentation of evaluation, quote analysis, scheduling, and booking steps.
• The integration architecture used to connect the Service with ServiceTitan, HouseCall Pro, Twilio, Google Ads, Meta, and other third-party systems.
• The product roadmap, feature plans, and strategy of Peach AI, to the extent disclosed in any Demo, sales conversation, or planning document.
• Customer pricing, contract terms, performance benchmarks, attribution data, and case study results shared in any Demo or sales conversation.

Recipients and Customers acknowledge that these constitute trade secrets, that Peach AI has taken reasonable measures to maintain their secrecy (including the confidentiality obligations in these Terms, access controls, click-through agreement at the point of demo booking, and limitations on disclosure), and that misappropriation will cause Peach AI immediate and irreparable harm.

You may cancel your subscription at any time. Cancellation takes effect at the end of the current billing period.

We may suspend or terminate your access if you materially breach these Terms, fail to pay fees when due, or use the Service in a way that creates legal risk for Peach AI or its other Customers. We will provide reasonable notice and an opportunity to cure where appropriate.

On termination, you may export Customer Data for a 90-day grace period, after which Customer Data is deleted in accordance with our Privacy Policy.

The obligations of Recipients under Section 03, and the obligations of all parties under Sections 05, 08, 09, 13, 14, 15, and 16, survive any termination, expiration, or non-conclusion of any Demo, evaluation, or subscription relationship.

We work to maintain high availability of the Service but do not guarantee uninterrupted access. Enterprise customers receive a written Service Level Agreement.

The Service is provided “as is” and “as available.” Except as expressly stated, Peach AI disclaims all warranties, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

Attribution analytics are estimates derived from third-party data sources. Peach AI does not warrant the accuracy of any specific revenue or cost figure produced by the Service.

To the maximum extent permitted by law, Peach AI's aggregate liability under these Terms is limited to the fees paid by you in the twelve months preceding the event giving rise to the claim. Peach AI is not liable for indirect, incidental, consequential, or punitive damages, including lost profits or lost revenue.

The limitations in this Section 13 do not apply to (i) your breach of Sections 03, 05, 08, or 09, (ii) misappropriation of trade secrets, (iii) infringement of intellectual property rights, or (iv) your indemnification obligations under Section 14.

You agree to indemnify and hold harmless Peach AI from any claim arising out of your violation of these Terms, your violation of applicable law, or your misuse of Customer Data or end-user data.

You acknowledge that a breach of Sections 03, 05, 08, or 09 would cause Peach AI immediate and irreparable harm for which monetary damages would be inadequate. Peach AI is entitled to seek injunctive relief, specific performance, and other equitable remedies for any such breach without the requirement of posting bond or proving actual damages, in addition to all other remedies available at law or in equity.

In any action arising out of or relating to these Terms, the prevailing party is entitled to recover its reasonable attorneys' fees, expert witness fees, and costs from the non-prevailing party.

Peach AI offers optional operational text message alerts to account holders about activity in their own account. Enrolment is voluntary, requires an explicit opt-in and confirmation of a one-time verification code sent to the number, and is not a condition of using Peach AI.

These alerts are account notifications, not marketing. Message frequency varies with account activity and message and data rates may apply. Reply STOP to unsubscribe or HELP for help at any time, or remove the number in your notification settings. Full program details are published at usepeachai.com/sms-alerts, and our handling of mobile numbers and opt-in data is described in the Privacy Policy.

You are responsible for ensuring that any mobile number you enrol belongs to you or to someone who has authorised you to enrol it on their behalf, and for removing numbers belonging to people who leave your business.

These Terms are governed by the laws of the State of Texas, without regard to conflict-of-law principles. Any dispute arising under these Terms is subject to the exclusive jurisdiction of the state and federal courts located in Dallas County, Texas. Each party consents to personal jurisdiction and venue in those courts and waives any objection based on inconvenient forum.

We may update these Terms as the product evolves. Material changes will be communicated to Customers and Recipients at least 30 days before they take effect. Continued use of the Service or continued holding of Confidential Information after the effective date of changes constitutes acceptance.

These Terms constitute the entire agreement between you and Peach AI concerning your access to or use of the Service and supersede all prior agreements, communications, and understandings on the subject. If any provision is found unenforceable, the remaining provisions remain in full force. You may not assign these Terms without Peach AI's prior written consent. Peach AI may assign these Terms in connection with a merger, acquisition, or sale of assets.

Questions about these Terms can be sent to legal@usepeachai.com.