Notes for home service operators

What we learn from booking jobs and tracking ad spend for HVAC, plumbing, and electrical shops. No fluff, no gated PDFs.

A ripe peach tied by a fine blue thread to a blue glass infinity loopIntegrations · 4 min readHow to Connect Meta to Peach AI (Step-by-Step Guide)Link Peach AI to your Meta business portfolio in about five minutes: sign in to Meta Business Suite, open Business settings, go to Accounts > Apps, and request access with the Peach App ID.September 18, 2026
Man holding a smartphone showing a map with a location pin and a call button, in a warm kitchenCall Tracking · 6 min readHow to Use a Google Ads Phone Number on Your Google Business ProfileYour Business Profile shows the same number whether it appears organically or as a paid location asset. A buried advanced setting lets you swap in a tracking number for the ad version only.August 31, 2026
Homeowner checking her phone at a kitchen island in the eveningAttribution · 7 min readThe Click-to-Job Gap: Between a Google Ad and a Booked JobA homeowner clicks your Google ad at 9pm. Here are six places that click can die before it becomes a booked job, and why your reports never show the loss.July 30, 2026
Home services owner reviewing printed marketing reports at his deskROI Metrics · 13 min readHome Services Marketing Metrics That Actually MatterFive marketing metrics that predict profit for HVAC, plumbing, and electrical shops. How to compute each, honest benchmarks, and the vanity numbers to skip.July 28, 2026
An unattended desk phone in a quiet home services front officePOV · 6 min readYou Don't Have a Lead Problem. You Have a Follow-Up Problem.Doubling your ad spend pours more leads into the same leaky funnel. Here's the math on why fixing follow-up beats buying leads, and how to audit yours.July 23, 2026
Dispatcher working at a two-monitor workstationTech Stack · 7 min readThe Home Services Tech Stack: What to Buy (and Skip) in 2026The five layers a home services tech stack actually needs in 2026: CRM, phones, booking, attribution, and reviews, plus what a sub-$5M shop can skip.July 21, 2026
Technician checking a tablet beside a work van in a drivewayAttribution · 14 min readMarketing Attribution for Home Services: The Complete GuidePlain-English marketing attribution guide for home services: why 'how did you hear about us' fails and how to tie booked jobs back to the ads that drove them.July 16, 2026
Office manager reviewing data at a desktop computerAttribution · 8 min readOffline Conversion Tracking for Home Services, ExplainedYour jobs close offline, days after the click. What offline conversion tracking is, how the uploads work, and what changes when Google bids on booked jobs.July 14, 2026
A smartphone lying on a workbench beside hand toolsMissed Leads · 13 min readSpeed to Lead for Home Services: The Missed-Lead GuideMissed calls, slow follow-up, after-hours voicemail, abandoned bookings. A map of every point where home services leads leak, and the fix for each.July 9, 2026
Close-up of a homeowner holding a smartphone in a living roomAttribution · 7 min readGCLID Explained: Track Which Google Ads Book Real JobsWhat a GCLID is, where it lives in your URL, the five ways it dies before the job books, and how offline conversion uploads hand it back to Google.July 7, 2026
A service van parked in a suburban driveway at duskMissed Leads · 7 min readAfter-Hours HVAC Calls: Where They Go and How to Win ThemAnalyses put 25–45% of contractor calls after hours. Where they go today, what an evening emergency is worth, and the three real ways to cover the night phone.July 2, 2026
Business owner working on a laptop in the door of his work truckAttribution · 8 min readJobber + Google Ads: Close the Attribution LoopGoogle Ads can't see which clicks become Jobber Requests or won Quotes. Here's how to close that loop so your budget bids on booked work, not form fills.June 30, 2026
Customer service rep with a headset answering at her deskMissed Leads · 7 min readSpeed to Lead Statistics: Why 5 Minutes Decides the JobSpeed-to-lead statistics mostly trace to research nearly two decades old. What still holds, what doesn't, and why home services has an even shorter window.June 25, 2026
Technician handing a tablet to a homeowner at the front doorAttribution · 7 min readHousecall Pro Marketing ROI: Track Ad Click to Booked JobHousecall Pro reports ROI by lead source, not ad click. Here's how HCP users close the loop from Google Ads click to booked job and back, step by step.June 23, 2026
An empty reception desk and phone in a home services office after hoursMissed Leads · 7 min readThe Real Cost of Missed Calls for Home Services BusinessesThe average contractor misses roughly a quarter of inbound calls. Here's the math on what that costs per year, plus a calculator to run your own numbers.June 18, 2026
Two colleagues reviewing a chart on a dual-monitor deskIntegrations · 8 min readServiceTitan + Google Ads: Integration Guide for ContractorsThree ways to connect ServiceTitan to Google Ads: Marketing Pro, Zapier, or an attribution layer, plus the setup mistakes that inflate your numbers.June 16, 2026
Operations manager configuring software at a standing deskIntegrations · 8 min readHow to Connect ServiceTitan to Peach AI (Step-by-Step Guide)A complete walkthrough for HVAC, plumbing, and electrical operators on connecting ServiceTitan to Peach AI for online booking, attribution, and real-time job sync.April 22, 2026
Business owner working on a laptop at a kitchen tableIntegrations · 7 min readHow to Connect Jobber to Peach AI (Step-by-Step Guide)Connect Jobber to Peach AI for online booking, ad attribution, and missed-call recapture. A complete walkthrough for plumbing, HVAC, and field-service operators on Jobber.April 15, 2026
Technician using a phone app in the back of a service vanIntegrations · 7 min readHow to Connect Housecall Pro to Peach AI (Step-by-Step Guide)A complete how-to for connecting Housecall Pro to Peach AI. Online booking, real HCP jobs, missed-call recapture, and Google Ads attribution wired together.April 8, 2026

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