Industry · Pest Control

Bid on plan LTV, not first treatments.

Attribute ad spend to recurring-plan LTV, not just the first treatment, so seasonal campaigns optimize for real lifetime revenue.

ServiceTitanJobberHousecall ProBooked jobs land in ServiceTitan, Jobber, and Housecall Pro
Pest Control technician on the job
What changes
3x
recurring plan signup rate vs static lead form

The leaks every pest-control shop fights every week

01

Recurring revenue is hard to attribute: first treatment ≠ true ROAS

02

Seasonal mosquito and rodent surges drive call volume that never gets tied back to the right campaign

03

Emergency pest calls (bedbugs, hornets) come in after hours and never make it into attribution

Built around real pest-control workflows

Ad spend → booked revenueno manual tagging
Ad clickPaid search · Mosquito Control
Tracked call2m 33s · booked
Job in your FSMQuarterly plan started
Revenue matched$1,180 plan value
01Recurring-plan LTV attribution

When a first treatment converts to a quarterly plan, the full plan value is pushed back to Google Ads and Meta CAPI so campaigns bid on LTV, not first-job revenue.

Cost per booked job by campaignLast 30 days
CampaignSpendJobsCPBJ
Search · Mosquito Control$4,26047$91
LSA · Pest Control$2,14019$113
Search · Rodent Removal$3,18024$133
Meta · Seasonal$1,1205$224
02Seasonal campaign optimization

Spring mosquito and fall rodent campaigns optimize against booked recurring contracts, separating one-time treatments from plan signups in reporting.

Live callAnswered in 2s
We found bedbugs in the guest room.
Has anyone been bitten in the last week?
Yes, both of us.
I'll flag it urgent. I have an inspection open tomorrow morning.
Booked · Bedbug inspection · Tomorrow 8:00–10:00 AM
03After-hours emergency capture

AI voice agent answers bedbug and hornet calls 24/7, books the treatment, and tags the booking to the originating ad so urgent revenue isn't lost from attribution.

What changes for pest-control operators

Pest control revenue is recurring: a $200 first treatment turns into a $1,200/yr quarterly plan. Peach pushes the full plan value back to Google Ads and Meta as the conversion event so your campaigns bid on lifetime customers, not one-off treatments, across emergency, seasonal, and recurring intake.

Booked jobs on the schedule

Every form fill and inbound call, including after-hours and overflow, gets qualified and booked straight into your CRM as a real pest-control ticket. No "we'll follow up tomorrow" leaks.

Lower cost per booked job

Booked jobs (not raw form fills) get pushed back to Google Ads, LSA, and Meta as the conversion event. The platforms learn from real revenue, bids tighten, and CPBJ comes down month over month.

Keep trucks rolling

Smart routing fills open windows in the dispatch board first, so techs aren't sitting idle between calls. More billable hours per truck per day across your pest-control fleet.

CSRs saving time

The AI voice agent handles intake, qualification, and CRM data entry on every call. Your CSRs stop being a switchboard and start handling the conversations that actually need a human.

Boost in GBP & LSA ratings

Automated post-job review requests fire to the right customers at the right moment, lifting your Google Business Profile and Local Services Ads star ratings, which directly compounds your local rank and LSA cost-per-lead.

Click to booked job to attributed revenue

01Capture

Every form fill and call hits the AI voice agent. Nothing goes to voicemail, nothing falls off a sticky note.

02Qualify

Intake collects job type, urgency, address, and equipment details, branched per service line.

03Book

The booked ticket lands in ServiceTitan, Jobber, or HCP with the right tech, window, and notes attached.

04Attribute

Booked-job revenue is pushed back to Google Ads, LSA, and Meta CAPI so spend optimizes on real revenue.

Pest-control operators run their front door on Peach AI

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From a pest-control operator running it

Once Peach was pushing recurring plan value back to Meta, our quarterly signups doubled inside 60 days. The ad platforms finally had the right number to optimize on.
CCEO · Copeland Home ServicesDallas-Fort Worth, TX

See it running on your own pest-control numbers.

Thirty minutes, your CRM, your service area. We'll walk through how Peach maps onto your pest-control ops and where the bookings are leaking today.