Bid on plan LTV, not first treatments.
Attribute ad spend to recurring-plan LTV, not just the first treatment, so seasonal campaigns optimize for real lifetime revenue.
Pest control revenue is recurring: a $200 first treatment turns into a $1,200/yr quarterly plan. Peach pushes the full plan value back to Google Ads and Meta as the conversion event so your campaigns bid on lifetime customers, not one-off treatments, across emergency, seasonal, and recurring intake.
Five things pest-control operators feel in the first 60 days.
Booked jobs on the schedule
Every form fill and inbound call, including after-hours and overflow, gets qualified and booked straight into your CRM as a real pest-control ticket. No "we'll follow up tomorrow" leaks.
Lower cost per booked job
Booked jobs (not raw form fills) get pushed back to Google Ads, LSA, and Meta as the conversion event. The platforms learn from real revenue, bids tighten, and CPBJ comes down month over month.
Keep trucks rolling
Smart routing fills open windows in the dispatch board first, so techs aren't sitting idle between calls. More billable hours per truck per day across your pest-control fleet.
CSRs saving time
The AI voice agent handles intake, qualification, and CRM data entry on every call. Your CSRs stop being a switchboard and start handling the conversations that actually need a human.
Boost in GBP & LSA ratings
Automated post-job review requests fire to the right customers at the right moment, lifting your Google Business Profile and Local Services Ads star ratings, which directly compounds your local rank and LSA cost-per-lead.
The leaks every pest-control shop fights.
Recurring revenue is hard to attribute: first treatment ≠ true ROAS
Seasonal mosquito and rodent surges drive call volume that never gets tied back to the right campaign
Emergency pest calls (bedbugs, hornets) come in after hours and never make it into attribution
Built around real pest-control workflows.
Recurring-plan LTV attribution
When a first treatment converts to a quarterly plan, the full plan value is pushed back to Google Ads and Meta CAPI so campaigns bid on LTV, not first-job revenue.
Seasonal campaign optimization
Spring mosquito and fall rodent campaigns optimize against booked recurring contracts, separating one-time treatments from plan signups in reporting.
After-hours emergency capture
AI voice agent answers bedbug and hornet calls 24/7, books the treatment, and tags the booking to the originating ad so urgent revenue isn't lost from attribution.
Click to booked job to attributed revenue.
Every form fill and call hits the AI voice agent. Nothing goes to voicemail, nothing falls off a sticky note.
Intake collects job type, urgency, address, and equipment details, branched per service line.
The booked ticket lands in ServiceTitan, Jobber, or HCP with the right tech, window, and notes attached.
Booked-job revenue is pushed back to Google Ads, LSA, and Meta CAPI so spend optimizes on real revenue.
From a pest-control operator running it.
"Once Peach was pushing recurring plan value back to Meta, our quarterly signups doubled inside 60 days. The ad platforms finally had the right number to optimize on."
Ready to see it on your own data?
Book a 30-minute session. We'll walk through how Peach maps to your pest-control ops.